March 28, 2018

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Eyewear Trends: In With The Old!

February 21, 2018

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ZEISS redefines progressive lenses!

February 9, 2018

 ZEISS lens designs are constantly optimized to ensure that they continue to meet the changing demands being made on our eyes by the modern world. ZEISS leaves nothing to chance: many years of experience in optics, a huge database filled with feedback from eyeglass wearers and special in-house technologies, processes and software tools lay the foundation for creating products that are precisely tailored to today's needs. ZEISS guarantees that only technically advanced products and fully tested technologies reach the market. ZEISS has now redefined its entire progressive portfolio, dividing it into four performance categories. 


The completely new ZEISS Progressive Portfolio was a long time in the making. Why was it necessary to redesign all ZEISS progressive lenses in the first place?


If we look around us and just stop to think for a moment, we soon realize how much our lives have changed over recent years. Today, we are almost completely dependent on digital devices. Whether we use desktop computers, laptops, tablets or smartphones, we are in constant mobile contact with our business partners, friends or family. Although modern technologies entertain us and facilitate our everyday work, it is important to know that they exert additional strain on our eyes, resulting in fatigue and other symptoms. Having to move our eyes constantly from near to far and vi